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5 Important Considerations for Your SEO Strategy
Many people discuss search engine optimization (SEO), but not everyone is aware of the latest industry trends. SEO is a fast-paced environment, which always requires marketers to stay on top of the latest technologies and industry development. Small businesses can benefit from SEO, because it can help them target the right audience, locally or globally. Proper SEO can enhance your content’s visibility and expose your products and services to a broad audience. Keep reading to learn more about how SEO can improve the success of your business.
1. Don’t Overlook Mobile Users
Today, over 50% of online searches happen through mobile devices, such as smartphones or tablets. Many small businesses tend to overlook this important detail, and as a result, the SEO status of their content might suffer. Modern search engine algorithms appear to prioritize content with high rates of mobile optimization, so don’t miss out on this particular aspect of adjusting your online content, product descriptions, and website architecture.
2. Geolocation is king
Geolocation tagging is becoming increasingly relevant in terms of SEO and online marketing. For those who are unfamiliar with the term, geolocation is the practice of tagging content based on a specific geographical location. For instance, a company might target an Instagram picture of one of their products at a given store location. This particular aspect of online marketing is becoming more and more important for SEO, as recent algorithms sort page relevance according to the user’s location and needs. If John is looking for a car dealership on Google, chances are, the top results will be car dealerships in his area, rather than other businesses far away that wouldn’t serve his purpose.
3. Diversify your SEO content
Bigger companies and corporations are able to maintain a steady presence on all social media and promote their content across various platforms. This isn’t always feasible if you are a small business due to time and budget constraints. However, it is important to try and diversify your content as much as possible. Most businesses are able to juggle at least 3-4 different outlets, such as a blog, an Instagram page, or a Twitter account to keep building new SEO content and engage with their audience.
4. Connect with the community and engage with your audience
Good SEO practices can help you reach out to a broader audience. However, the game doesn’t end there. It’s important to determine what to do once you finally made contact. How can you become a trusted voice in your community? SEO content, such as blog posts, interesting pictures, and other material, will get your brand in front of the right people. Once that happens, it’s up to you to engage. Answer questions promptly, and why not, ask questions. Post content that’s relevant to your customers and take the opportunity to build your brand and business identity around your audience, which you acquired through SEO and painstaking branding.
SEO and branding should be intertwined. For this reason, you should pay close attention to consistency. In other words, make sure that there is a thread keeping it all together. Whether it is a color scheme, a logo, or a concept, it's crucial to bind your marketing and SEO content to the essence of your brand. If your SEO content is too all over the place, the risk is that you might confuse your customers.
In conclusion, these are only some of the many things you can do if you want to enhance the success of your small business with SEO. The biggest tip of all is - never settle. Online marketing is like a chameleon, as it keeps changing its colors and shades. Stay ahead of the curve, and think creatively to continually appeal to your audience.
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