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A Beginner’s Guide to Setting Up Google My Business
Interested in getting local attention online? Google My Business is just the way to do it. Here’s what you should know.
What is Google My Business?
Google My Business is a listing service that provides localized search results to people who are looking for different kinds of services or products online. It uses the information provided by the businesses to make sure that the companies and their data are showing up for the right people based on their geographic area. Think about it as an alternative to Yelp or the old-fashioned yellow pages in a phone book. Google My Business requires you to sign up with your business’ information and register it formally through Google.
Why does Google My Business matter?
Using Google My Business matters because most people use search engines in order to get information about local services that are close to them. Even if they don’t use the words “near me” or “in [city name]”, search engines will still often defer to services and brands that match the entered keywords that are geographically closer to the user. After all, it makes the most sense.
So, if you want to get local business and make sure that you are staying ahead of the competition, registering your industry in a geographic area is going to be critical to getting to the top of the results page and gaining a customer.
A lot of companies may not have caught on to this feature in your market, so if you set it up, you’ll be able to one-up them simply by taking care of this one small detail! It’s a win-win.
How to make Google Business work for you
Interested in making Google Business work for you? Here are the steps to follow to set it up properly and start getting the benefits that you deserve.
- Find and claim your business via Google: Type your business’ name into the Google search engine and find your listing. Odds are, it’s already there due to the connectivity of the internet. Click on the option to claim the business as your own. You’ll be asked to sign in if you haven’t already.
- Edit the information that Google already has listed: Google will have some information listed about your business, much of which is taken from edits and suggestions from customers. It may not be accurate, so check and double check that everything is correct. Then upload photo of your brand that matches your official logo used in-store and online.
- Answer questions that are posted: Customers and users are encouraged to ask questions. Make sure you answer any questions that are there and even add your own questions and answers similar to an FAQ page.
- Add in posts for better content rankings: The more content you have, the better your ranking will be. Add in posts similar to ads and use these to promote new products, deals, information and more.
- Get results: Once that’s done, enjoy the benefits of having your service listed in localized Google pages.
While it seems like there is always something to do with online presence, this one is going to be well-worth your time and effort.
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